The SERPsketch Academy
Welcome to the SERPsketch training academy. Whether you’re a SERPsketch pro or looking to set up your first campaign, below you’ll find all the videos you need to talk you through the how to’s and commonly asked questions.
If you need any more help, please just contact us and we’re happy to help with your campaign set up and analysis.
Training Videos
Setting up your first campaign
We cover everything you need to know to get your first campaign setup in SERPsketch, whether you’re a brand or agency, a retailer, or a channel reseller we have you covered. Learn how to set up a campaign sketch up to measure exactly what’s happening on Page One of Google.
What you'll learn:
- How to set up campaign sketches, including the information you’ll need to add to get the most from the tool
- Adding your most important keywords into a campaign
- Adding partner and competitor domains
- Deciding on frequency of sketches
- Choosing devices (desktop, tablet and mobile)
Ready to give SERPsketch a try?
Get a month’s free trial and see use the search insights to help improve your visibility on Page One.
Duplicating campaigns
What you'll learn:
- Quick ways to duplicate campaigns
- Run the same campaign across multiple device types
Adding owned, partner and competitor domains
In the setup wizard you’ll be asked for the domains you want to track against. We explain how to add or import domains and how to categorise them in SERPsketch.
What you'll learn:
- The different domain types in SERPsketch
- The different domain categories in SERPsketch
- How to manually add or import your domains
Quick sketch setup and results
SERPsketch offers two kind of sketches – quick sketch and campaign sketch. A quick sketch is analysis of a single keyword for a single point in time, providing you a visualisation of that keyword’s SERP and the URLs that appear.
What you'll learn:
- How to set up a quick sketch
- What insight you gain from a quick sketch
Understanding the results of a campaign sketch
What you'll learn:
- Understanding what your customers see in Google for your keywords
- How much visibility you have on Page One of Google for your keywords
- How visible your competitors are for your important keywords
- What Questions/PAA information has appeared in the results
- Every related search term Google thinks is relevant to your campaign
Campaign sketch results over time
Once you’ve run the same sketch over a period of time, you can compare the data between two date points. See who is gaining and who is losing out on Page On share and get insight into the volatility of SERP features between multiple runs.
What you'll learn:
- How to compare two instances of your sketch
- How SERPsketch shows the changes over time
- Competitive insights where SERPsketch highlights significant changes to your own and your competitors’ share of Page One
You might also be interested in...
Why SERPsketch
Find out why SERPsketch is an invaluable tool for your company or your role.
How SERPsketch works
Learn more about the tool and its features and see our product FAQs.
Try SERPsketch with your keywords
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